American Crew Fiber is the world’s number one professional styling product, so popular that one is sold every 30 seconds! This pliable Fiber can be used to mould and sculpt your hair into any style, giving a high hold, no-shine finish. Thicken your hair, adding fullness and texture with American Crew Fiber. An excellent styler for curly or straight hair it will give your hair a pliable hold, resulting in a natural, matte finish with a low shine. Directions of use: Use sparingly (as a little goes a long way), working Fiber through your towel dried hair and style as you wish.