Introducing the new ghd max - ghd\'s wide plate professional hair straightener with dual-zone technology and 70% larger plates** for smooth and sleek results, with no extreme heat. Fitted with wide 1.65\" styling plates harnessing two new generation heat sensors for consistent heat distribution, the new ghd max hair straightener is ideal for styling long, thick and curly hair types in half the time*. Evenly maintaining the optimum styling temperature of 185°C from root to tip for premium results without compromising the condition of your hair, the ghd max delivers professional performance for quick, easy styling with flawless results. The ghd max is engineered to maintain healthy tension and efficient heat transfer from the plates into the hair, to give 80% more shine† and up to 2x less frizz†† for a long-lasting, salon-quality finish. With smooth, contoured plates that glide effortlessly through the hair and a sleek design with curved edges, create glass like straight styles or loose natural looking waves with the ghd max. With a 30 second heat up time and featuring an automatic sleep mode that shuts down after 30 minutes of non-use, you can style quickly and confidently with ghd\'s best hair straightener for thick hair. Features include: ul.kit li {list-style-type: disc; margin-left: 15px;} ghd\'s widest surface ceramic floating plates (1.65\") 185ºC temperature for optimum styling Sleek rounded design with curved edges for creating straight styles or loose waves Automatic sleep mode 2.7m length cable Universal voltage *July’20. 80% of 140 consumers agreed vs their current styler. **vs ghd original † technical test in a lab on brunette hair, measured vs naturally dried hair †† technical test in a lab on frizzy hair, vs naturally dried hair