From Wella Professionals Colour Fresh range, the Colour Fresh Semi-Permanent Hair Colour has now been reformulated to last up to 35% longer as it gives hair a breath-taking shine no matter the shade of blonde, brunette or red. With an array of colours that fit the latest trends, this ammonia-free mixture promises a gentle and easy application with a creamy consistency. Whether it\'s for correcting uneven tones, refreshing permanent colour or adding a gentle colour effect, this will leave hair looking glossy thanks to its acidic pH formula with a conditioning vitamin complex. This semi-permanent colour develops within 5-20 minutes and lasts for approximately 10 washes depending on the treatment and thickness, length & quality of hair. Key benefits: ul.kit li {list-style-type: disc; margin-left: 15px;} Semi-permanent colour available in 21 shades Lasts up to 10 washes Versatile shade pallette that fit the latest trends Develops within 5-20 minutes