Powerful 2,100W professional-strength motor and patented removable air filter deliver high pressure air flow for super-fast drying, while advanced ionic technology reduces frizz and flyaways to give a smooth salon-style finish in half the time*. Variable power and temperature controls, allow you to tailor your blow-dry to your hair type, while a cool shot button helps lock your finished style in place with a blast of cold air. The ghd air is also a breeze to use thanks to an ergonomic design that makes it comfortable to hold for both left and right-handed users, and a 3m long power cable that gives total flexibility as you style.