Matrix SoColor Beauty Ultra Blonde increases fibre protection while lightening and toning in 1 easy step, to develop up to 5 levels of lift. The low ammonia formula with Conditioning Complex leaves hair protected, conditioned and polished. Patented Cera-Oil complex ensures every tube has 35% conditioning ingredients that lock in colour and smooth the hair, delivering long lasting colour results with a brilliant shine. SoColor is the first color line that offers Cera-Oil conditioning complex that remains in the hair for up to 30 shampoos - constantly strengthening hair even in between touch-ups. SoColor is not only cares for hair during touch ups, but in between as well!