Rusk Deepshine ® Ultimate Blonde Ultra High Lift Permanent Cream Color neutralises brass and provides up to five levels of lift without using lightener. Formulated with integrated bond protection Inupro Technology®, it helps to hydrate the hair during the lifting process to deliver up to 5 levels of lift in a single step. Go deeper with colour intensity, coverage and confidence. Rusk Deepshine Colour with Micro Pure Pigment Technology helps your colour formula go deeper; tinier pigments penetrate more easily and deeply into the hair shaft, creating less stress to minimise damage and deliver longer-lasting results. Marine Nutrient Complex combines the nourishing power of Algae, Sea Kelp, Vitamins, trace Minerals, Amino Acids and moisture-rich Lipids to help seal, strengthen and protect the hair while replenishing shine throughout the colouring process. Dive in for radiant results across every hair texture.