The Unbreak My Blonde Strengthening Shampoo is specially formulated for bleached hair to gently cleanse fragile fibres. It contains a highly potent strengthening system which is supercharged with Citric Acid to reinforce weakened bonds and revive sensitized hair. The Unbreak My Blonde System helps to reinforce weak bonds, leaving hair up to 3X stronger*. No matter what type of hair or texture, your blonde will always be soft, shiny and strong! Don’t forget to check out the Unbreak My Blonde Strengthening Conditioner and Reviving Leave-In Treatment. *Combing test on bleached hair. Shampoo, conditioner and leave-in versus classic shampoo.