Metal that can accumulate inside the fiber can create both a risk of breakage and can negatively impact colour results during colour, balayage and lightening services, because the copper inside the hair fibre can interfere with the oxydant. This means the oxydant may not be able to do its job properly. Anti-metal cleansing cream gently cleans the fiber by removing the excess accumulation of metal particles. It helps to maintain colour vibrancy with beautiful shine. Hair is instanly smoother, softer & more nourished. This shampoo can also remove colour from the hair straight after the colour service. Unique Experience: The generous rich sulfate-free cleansing cream that transforms in a concentrated foam. Easy to rinse. Addictive Fragrance: A memorable citrus top associated with distinctive musky woods for a tech signature. For optimal results, use after Metal Detox neutralizer & follow with the anti-deposit protector mask. The 3-step professional in-salon protocol for up to 87% less breakage* and reliable colour results**: Step 1: Metal Detox metal neutralizer pre-treatment neutralizes excess copper before colour, balayage or lightening service. Step 2: Metal Detox anti-metal cleansing cream helps to gently removes copper from the hair Step 3: Metal Detox anti-deposit protector mask helps prevent new metal particles from coming back. *Instrumental test: Metal Detox pre-treatment + technical procedure + shampoo + mask. ** No impact on lift, and optimized colour uptake. Dispense easily with the matching Serie Expert 1.5L Pump. Click Here to purchase.