With Chroma Crème shampoo, colour correct and care like a pro. To help correct unwanted warmth, choose the right colour correction. As purple neutralizes yellow reflects, choose Purple Chroma Crème for blondes to platinum blondes. Chroma Crème is the outcome of a unique collaboration between L\'Oréal Professionnel Paris colour Labs and Haircare Labs. Together, they have developed an exclusive technology combining professional tailored dyes to neutralize unwanted warm reflects, now in their most caring formula. It delivers even neutralization** thanks to a thinner, more even formula deposit than regular neutralizing shampoos to ensure no colour spots, even on porous areas**. Chroma Crème provides upmost care, with smaller caring agents that target the most damaged and porous areas of the hair, while delivering up to 3x more shine***. The rich, creamy and foaming texture ensures a unique experience. Use Purple Chroma Crème in alteration with your regular shampoo and adapt the leave-on time depending on desired degree of neutralization, from 2 to 5 minutes. ** Hairdressers\' feedback. ***Instrumental test.