L\'Oreal Casting Crème Gloss Plum 316 colour illuminates hair with shimmering plum tones. Super soft, super glossy hair colour and no ammonia and lasts up to 28 washes. At last a conditioning colour - without ammonia, with visible shimmering tones, blends away grey Innovation: the L\'Oreal Laboratories create a new generation of no- ammonia colourants. Rich, glossy colour with visible shimmering tones. The no- ammonia crème formula blends away grey. Your hair has all the richness of truly natural-looking colour, full of visible shimmering tones. Glossy and natural looking colour. Colour lasts up to 28 shampoos. Colour result guide. Result will vary depending on your natural colour and lasting effect may vary depending on the condition of your hair.Terracotta is recommended for dark blonde to brown hair. Hair is illuminated with shimmering terracotta tones, rich and glossy. Pack contains 1x each 48ml creme colourant, 72ml developer creme, 40ml conditioner and pair professional quality gloves. Non-permanent colour. One application. Caution; contains resorcinol, phenylenediamines and hydrogen peroxide. Warning! Hair colourants can cause severe allergic reactions. Keep out of reach of children. For external use only. Always read instructions carefully before use.