The new colour secret. Preference is legendary for its lustrous colour results, and fade- resistant formula. It now comes with a new precious High Shine Elixir. Simply add it to the mix. Experience the premium performance of preference, with colour radiance for up to 8 weeks.Improved fragrance for a better colour experience. Our expert advice: A soft, sensual blonde with caramel reflects that works beautifully on light to medium skin tones. It's a blonde for darker haired women who want to go lighter. Pack contains 1x each 48ml cream colourant, 72ml developer creme, 54ml conditioner, 4.4ml shine elixir and pair professional gloves. Permanent colour. One application. Caution; contains phenylenediamines, hydrogen peroxide and ammonia. Warning! Hair colourants can cause severe allergic reactions. Keep out of reach of children. For external use only. Always read instructions carefully before use.