Clairol Natural Instincts vegan conditioning colour is a low commitment semi-permanent hair dye for a boost of colour and shine, naturally. Perfect for first-time colourers or if you want to experiment with your shade and blend away greys. Made with 80% natural ingredients, the formula is gentler to your hair without any compromise on the colour results. The non-permanent formula has coconut oil and aloe vera, and is free from ammonia, leaving your hair looking glossy and feeling healthy. Its non-drip creme formula with no harsh scent is designed to feel like a conditioner and is easily applied to the hair in just 20 minutes without mess. The colour fades gradually and lasts up to 28 washes, with no harsh root line. It is suitable for all hair types and textures. Shade: 7 Dark Blonde.