Discover our salon-inspired luminous hair colour with Preference Permanent Hair Dye by L\'Oreal Paris. Crafted to give intense natural colour with permanent results, its translucent gel formula gives your hair a blonde shade with luminous cool reflects and intensifies the natural nuances of hair colour while offering optimal grey coverage. The anti-brassiness, nourishing mask is enriched with purple dyes to neutralise yellow undertones week after week. Ideal to achieve a sophisticated look, the hair dye will give you a rich and long-lasting hair colour. Shade: 9.12 Siberia Very Light Ash Beige Blonde.