Give your hair outstanding colouring results and excellence of triple care with L\'Oreal Paris Excellence Cool Crème Permanent Hair Dye. The pack includes a triple care colour ritual including a protective cool colouring cream, a gentle ph purple post-colour shampoo, and an anti-brassiness purple mask. Enriched with Pro-Keratin, the colouring cream protects the hair as it colours for rich, long-lasting and cool colour. The shampoo delicately cleanses the scalp and hair of excess residue while smoothing the hair and revealing a radiant colour. The mask makes the hair shiny and supple whilst neutralising brassiness week after week. Together, they offer a perfect way to get a long-lasting cool colour and 100% grey coverage. Shade: 7.11 Ultra Ash Blonde.