Keep your teeth healthy and fresh with Colgate Max Fresh Cooling Crystals Toothpaste. The powerful formula is infused with cooling crystals, so you will experience a whole new dimension of freshness every time you brush. The FreshFX Technology also provides a cooling effect that lasts +10 times longer than regular fluoride toothpaste. The toothpaste freshens and cleans your mouth. It fights cavities resulting in whiter teeth. Directions: Not for use for children under seven years old. Colgate Max Fresh Cooling Crystals Toothpaste 125m