Paul Smith has created one of the world`s most successful fashion brands. In this richly illustrated book, including many never before published personal photographs, excerpts from interviews with Paul Smith recount his history and explain his approach to design. This talented creator finds inspiration everywhere and this alphabetical manual highlights the eclectic sources of inspiration behind his unforgettable designs. For instance; B is for Bowie, Smith explains how David Bowie`s look and music influenced his design. Telling how he first went to see Bowie in concert in 1967, the year he met his wife, Smith shares his personal connection to the musician and links certain elements in his design s that are irreverent, innovative and androgynous to Bowie. The book reveals the unique way in which Paul Smith sees the world, suggesting how he has continually been able to anticipate and re-imagine the trends of popular culture, since opening his first boutique in 1970.