M2O’s Anti-Chafing Cream is scientifically formulated, a high performance, triple action treatment which is concentrated for fast results. It works on multiple levels, alleviating and restoring in micro-layers. Perfect for any sports activity including cycling or running.When you have an active lifestyle, chafing often goes with the territory. M2O realised that there wasn’t a product on the market that truely solved this uncomfortable problem. Through working with a professional skin care researcher, they discovered three important elements were required to produce the world’s most effective chafing solution:A concentrated solution: the majority of companies water down their products to make them go further and reduce production costs. M2O prefer to make the best product possible and manufacture it without compromising it’s effectiveness.,Vital Vitamins: With prevention, relief and recovery in mind, they researched all of the important vitamins that would address the three stages of chafing and figured out how to squeeze them all in to one tube.,Some like it hot: M2O’s Anti-Chafing Cream is an endothermic active product. In other words, it responds to body heat and continuously maintains a protective film, no matter if your skin is hot or cold..