This LED AR111 is the exact shape and size and size as a traditional halogen AR111, making it easy to upgrade your energy hungry halogen light bulbs with energy efficient LEDs.Designed to provide nuanced accent lighting and impeccable colour rendering, the Crompton AR111 LED Reflector is ideal for use in bars, restaurants, retail displays and a host of other commercial settings where precise, consistent low glare lighting is essential.Designed for use in AR111 light bulb holders - either individually or in concert - it can illuminate fixed, specific points such as displays or tables, or create a more holistic effect that subtly dictates the ambience of an entire room. Consuming just 12.5W of power to emit a warm white light (3000K), this luminaire employs COB (Chip On Board) LED technology to deliver superior colour mixing and thermal management, making it suitable for a range of fixtures and applications. It boasts an average rated life of 15,000 hours and carries a 3 year manufacturers warranty.Instant full light. Not suitable for dimming.Fitted with a G53 2-terminal (53mm apart) base.This AR111 is a newer product from Crompton Lamps and supercedes their old AR111 part codes: LV100WALUM, LV100NALUM, LV100MALUM, LV35MALUM, LV50MALUM, LV50NALUM, LV75WALUM, LV75NALUM, LV75MALUM.Please note that theis light bulb will operate with most AC and DC 12V transformers. However, some 12V transformers may have a minimum required load which may not be met when installing low powered LEDs: these drivers may cause flickering or the LEDs not to function correctly. If this issue arises it may be necessary to source a suitable LED driver. Please refer to the manufacturers website for compatibility.