You\'re far too important to fade away - and so is your colour. Percy & Reed Time To Shine Colour Protect Shampoo is a revolution in hair washing, leaving locks almost as glossy and vibrant as they were when you left the salon. This is no ordinary shampoo for coloured hair. Soothing aloe vera and hydrating coconut water work hard to nourish from root to tip, while blue seakale features clever anti-colour fade properties, designed to protect your hair in all its technicolour. The winning formula has been developed to protect from UV damage (which can cause your colour to become dull). It\'s a colour shampoo that\'s both silicone and sulphate free and features Percy & Reed\'s fine fragrance \'A Walk Through The Meadow\', so you can rock that \'just casually strolled through a flower meadow on the way to work\' fragrance and turn heads as you do so. For best results, use with Percy & Reed Time To Shine Colour Protect Conditioner (but you already knew that).