e all need a little TLC from time to time - and this product has a lot to give. Percy & Reed Bye Bye Dry Hydrating TLC Mask is a revolutionary rescue remedy that has been specially formulated to repair frizzy, coarse, damaged or chemically-treated hair, all thanks to the clever powers of marshmallow root extract, aloe and coconut oil. The award-winning hydrating mask delivers exactly what hair needs most - moisture and strength - in just 10 minutes flat. Use it in place of your conditioner for an instant hydration hit in the shower, or for extra nourishment when you feel hair is in need of some love. The results? Tired, overworked hair will be transformed into oh-so-soft, manageable, restored and conditioned locks. Never have we had such a productive 10 minutes.