Aveda Invati Men Nourishing Exfoliating Shampoo is an exfoliating cleanser that purifies the scalp while strengthening thinning-prone hair. Nourishes thinning hair fibre while reducing hair loss and preventing breakage. Regenerates even the thinnest fibre from the roots. Enriched with 98% of natural ingredients such as turmeric, ginseng, licorice, caffeine and green tea, this one-and-only vitaminic mixture stimulates the scalp and gently revitalizes the fibre without weighing it down. The scalp will be purified from all the build-ups that compromise hair growth.