American Crew Firm Hold Styling Gel is a ultimate holding power, is enriched with natural extracts like Vitamin B5 to help hair look thicker with added shine. The alcohol-free gel is superior in hold and shine and has a low pH to prevent drying of the scalp. It provides very high hold with a high shine, prevents flaking, avoids drying the hair and scalp and allows for easier distribution through hair.American Crew American Crew continues to lead the way in the men\'s grooming business. With a passionate commitment to men\'s grooming, their purpose is to bring men into salons, provide them with a great new experience and show them new ways of incorporating style into their everyday lives. American Crew is more than just a lifestyle brand or a salon supplier. It\'s a landmark in the history of men\'s grooming. It\'s the leading salon brand created for men specifically to meet the needs of stylists. Today American Crew continues its commitment to being one of the world\'s most innovative and interesting companies. Around the globe, it consistently pioneers the latest styles and the most innovative products made exclusively for men.