Helena Rubinstein Lash Queen Feline Waterproof Blacks is a super delicious mascara, that gives you volume and long lashes. The mascara\'s formula is caring and makes your lashes soft and super easy to brush. A glamorous mascara, for glamorous lashes to the glamorous woman. The brush catches every single lash that helps you get an intense and beautiful look. Get majestic and voluminous lashes, that is a queen worthy.Application:Apply on clean lashesStart by the root and brush slowly to the endApply more layers for a more intense lookBenefits:Gives full and long lashesCaring formulaMakes the lashes easy to separateDoesn\'t lumpWaterproofHelena RubinsteinHelena Rubinstein, 1870-1965 was a Polish-born American business magnate, who travelled to Australia in 1902, where she opened her first beautyclinic. When 1. World War began she immigrated to USA, because the was jewish, and opened the company Helena Rubinstein in 1917, which is known all over the world to day.Helena Rubinstein has had a major influence on the beauty industry as it looks today. Throughout her life she influenced not only women appearance, but also transformed the beauty of an industry. She traveled around the world to meet with the most highly regarded dermatologists and skin specialists to learn all about the skin and its aging process. She was also the first to categorize skin types .Helena Rubinstein is known for the quote: \"There are no ugly women, only lazy.\" . With this quote, she started the philosophy that still grows in the beauty world. Enjoy life to the fullest - and look great while doing it!