Helena Rubinstein All Mascaras makeup remover removes quickly and gently all tracks of eye makeup. As the name tells, it removes all types of mascara effectivly - also the waterproof mascaras. Application:Shake well before useUse a rondelle with the productLeave short time, before you wipe it offBenefits:Good to all types of eye makeupRemoves gently all types of mascaraGood to all skintypes Helena RubinsteinHelena Rubinstein, 1870-1965 was a Polish-born American business magnate, who travelled to Australia in 1902, where she opened her first beautyclinic. When 1. World War began she immigrated to USA, because the was jewish, and opened the company Helena Rubinstein in 1917, which is known all over the world to day.Helena Rubinstein has had a major influence on the beauty industry as it looks today. Throughout her life she influenced not only women appearance, but also transformed the beauty of an industry. She traveled around the world to meet with the most highly regarded dermatologists and skin specialists to learn all about the skin and its aging process. She was also the first to categorize skin types .Helena Rubinstein is known for the quote: \"There are no ugly women, only lazy.\" . With this quote, she started the philosophy that still grows in the beauty world. Enjoy life to the fullest - and look great while doing it!