Youve never seen a watch like this.This watch has a display that never sleeps.With the new Always-On Retina display you always see the time and your watch face.It can be customised any way you like.Choose a case and pair any strap in the Apple Watch Studio.With materials youll love.Aluminium stainless steel titanium or ceramic? Its your call.This watch has apps to keep an eye on your heart.Get a quick read on your heart rate or check your heart rhythm with the ECG app.*And tells you when things are getting a little loud.The new Noise app alerts you when decibels rise to levels that can impact your hearing.And lets you track your cycle with a tap.The new Cycle Tracking app makes it easy to log information about your menstrual cycle.This watch helps you smash your fitness goals.There are workouts for every way you exercise. And advanced metrics for every level of athlete.And motivates you to move exercise and stand.The Activity rings track your progress and inspire you to sit less move more and exercise every day. You can even compete with friends in challenges.And streams your favourite 50 million songs.Listen to the entire Apple Music library not to mention podcasts and audiobooks.**This watch has a great sense of direction.With a compass that also shows your elevation youre ready for all lifes twists and turns. And ups and downs.It gets apps in a snap.The App Store is now on your wrist so you can find and download the latest apps in seconds.And lets you go without your phone.With cellular connectivity you can call from a hike text from the surf or stream music on the slopes. All with just your watch.And pay for stuff fast.Get your morning coffee go shoe shopping or eat out. Do it instantly and securely with Apple Pay.And talk Siris ear off.Search a topic online identify a song with Shazam start a workout or lower the blinds.Did we mention this watch tells time?With more than a hundred watch faces and infinite ways to personalise them theres never been a watch like this.* The ECG app is available with the latest versions of iOS and watchOS on Apple Watch Series 4 or later. See apple.com/uk/watch for compatibility details. The ECG app is not intended for use by people under 22 years old.** Apple Music requires a subscription.