Cleanse strands without fading color with the Pureology sulfate-free shampoo for color treated hair. Salt free and gentle, this lightly moisturizing blonde shampoo removes impurities without the damaging ingredients.  Perfect 4 Platinum\'s breakthrough strengthening technology with protein-rich keravis—nature’s most powerful anti-breakage hair fortifier—provides internal and external strengthening. Chamomile, lemon and coriander extracts soften, clarify to increase brightness and nourish to magnify shine, while exclusive AntiFade Complex protects color vibrancy. An even further luxurious experience consumes the senses with the signature aromatherapy blend of pear, peony and vanilla.