I.C.O.N. Protein Body Building Gel - proteins that penetrate into the hair adding strength and hold. Receive a wet look with a shiny finish. Free of alcohol and resin. Defines curls with flexibility and shape. Rebuilds hair structure. Blowdry to plump up body and shine. Goes from a hold factor of soft form to a rock hard hold.This liquid styling gel delivers strengthening proteins to the hair while allowing flexible style. Free of alcohol and resins. Protein infuses fine hair with volume and movement, defines curls and creates wet looks with a shiny finish when left to air dry.