L\'Oréal Professionnel Vitamino Color Soft Cleanser is a shampoo formulated to protect the look and shine of coloured hair. It has a creamy texture and transforms with water into a generous mousse to gently remove impurities from the hair fibre. The shampoo only requires half of the usual dose to purify hair while protecting the colour. Helps with colour radiance and shine. Ingredient Technology: Developed with A-OX complex, developed to protect the fibre and maintain colour.