Coors is specially brewed for refreshment, the yeast is specially selected to work at colder temperatures As Coors is brewed ice cold, the bottles feature cold activated ink. It\'s simple, when the mountains turn blue, your Coors is ready to drink. BBE 31/07/2021 ### Product Description The Coors Brewing Company\'s first brewery is still based in Clear Creek Valley of Golden Colorado and the optimism and determined spirit of our founder has been instilled within the successive generations of the Coors family, ensuring they continue to strive for the refreshing perfection instilled over 140 years ago.And from then, to now, we have continued to deliver Mountain Cold Refreshment in every sip of ice-cold Coors thanks to the Cold Beer Guarantee on our bottles, cans and glasses: because when the mountains on the pack turn blue, Coors is mountain cold and ready to drink. Tasting Notes The most refreshing beer