introduced In 1999, Gucci Rush Is A Fantasy To Be Reached Through An Intoxicating, Addictive Combination Of Florals And Spices. A Sensual Burst Unlike Any Other. Founded In Florence In 1921, Gucci Is One Of The World’S Leading Luxury Fashion Brands, With A Renowned Reputation For Creativity, Innovation And Italian Craftsmanship. Gucci Is Part Of The Keringgroup, A World Leader In Apparel And Accessories That Owns A Portfolio Of Powerful Luxury And Sport And Lifestyle Brands.