my Burberry Is Inspired By The Iconic Burberry Trench Coat And Its Heritage Of British Design And Craftsmanship. Celebrated For Its Innovative Protective Qualities, The Iconic Garment Was Created By Thomas Burberry Over 100 Years Ago. Lauded For Its Timeless Design, The Trench Coat Is Endlessly Reinvented And Personalised By Those Who Wear It. The Fragrance - My Burberry - Takes Its Name From The Affectionate Way In Which People Refer To Their Trench Coat.stepping Back Into A London Garden Awakening In The First Light Of Day, My Burberry Blush Captures The Senses As Blossoming Flowers Pop With Spirited Energy.a Fruity Floral Interpretation Of The Iconic Eau De Parfum With A Sparkling Twist. The Fragrance Opens With Glazed Pomegranate And Vibrant Lemon. Delicate Rose Petal Notes Are Lifted With Crisp Apple, While A Base Of Jasmine And Wisteria Round Off The Scent For An Intensely Feminine Touch.