Founded in 1967 by Craig Sams and his brother Gregory to bring natural foods to consumers as he believed they are better for body and planet They created Whole Earth, pioneering the production of organic & natural foods that taste great too. These products were made available to a wider market for those who wanted to eat healthy, tasty food and also cared about the planet. Whole Earth have kept those ideals with them to this day. Whole Earth products will always be made with natural ingredients sourced from responsible growers and suppliers. Delicious clusters of organic oats with redcurrants, strawberries and raspberries, the perfect cereal for fruit lovers. With 3% red fruits this scrumptious cereal is an indulgent and yummy way to start your day! At Whole Earth they are passionate about their organic cereals. They know how much people love their Organic cocoa crunch, the chocolatey clusters of oats and rice, so they are sure everyone will enjoy their scrummy Organic red fruit crunch too!