It all started with an avocado seed. Growing up in New York, there weren\'t many way for our founder, Rivka, to immerse herself in nature. But by growing avocado seeds on her windowsill, she found one. And the rest is our 45 year history. Just goes to show what even the smallest connection to nature can inspire.. This shampoo contains anti-oxidant vitamin E and avocado oil - which is nature\'s secret to nourishing and revitalising your hair. Made using 100% natural fragrance Made with essential oils No Parabens and SLS Vegan and Cruelty-Free 99% Natural Origin