For Normal/Dry Hair Made using 100% natural fragrance Free from Parabens and SLS Established in 1974, we believe in harnessing the power of nature without harming it in the process. Our products are made using the highest quality, naturally derived, cruelty-free ingredients, with 100% natural fragrance - and they work beautifully. This fresh and fruity blueberry shampoo is packed with antioxidants and will help to keep your hair looking healthy and shiny. This great-smelling shampoo is also Vegan and Cruelty-Free.