Tom, Guy and Rob - three old friends and runners - started TRIBE in 2015, frustrated with synthetic and sugar-filled energy products.They ran a 1000 mile run across Eastern Europe called Run for Love (which they completed in 30 days) to raise money to fight human trafficking. Realising the importance of nutrition, TRIBE make innovative performance nutrition products from natural ingredients. Formulated for performance, TRIBE Protein Bars are made from a mix of fruits, nuts, rice protein and nutrient-rich ingredients such as cacao nibs. Each bar is 100% natural, provides 10g protein, is dairy and refined-sugar free.