WHAT IS VITAMIN A? Vitamin A is a fat-soluble nutrient that occurs in two forms; carotene and retinol. The carotene form of vitamin A is found in plant based foods such as carrots and sweet potatoes. The human body has to convert this form into retinol, before it can be utilised by cells. WHY WE USE THE RETINOL FORM OF VITAMIN A? Studies show that some individuals have a genetic variant which may cause poor conversion between the carotene and retinol forms of vitamin A. For this reason, we use a high-quality vegan vitamin A acetate in our supplement. This is a type of preformed retinol, which means it doesn\'t require conversion in the body.  WHAT DOES VITAMIN A DO? Vitamin A contributes to normal: Maintenance of normal skin and vision. Function of the immune system Maintenance of normal mucous membranes Process of cell specialisation Iron metabolism OUR VITAMIN A SUPPLEMENT Our vitamin A supplement provides 5,000iu (1.5mg) of high-quality vitamin A retinol per vegetable cellulose capsule. SUITABLE FOR VEGANS Our Vitamin A supplement is suitable for vegetarians and vegans. It is also approved kosher and does not contain any major allergens.