WHAT IS ASTAXANTHIN? Astaxanthin is a natural reddish pigment that belongs to a group of chemicals known as carotenoids (part of the vitamin A family). Astaxanthin, (king of the carotenoids) is a compound that is commonly found in crustaceans and algae. It is known as one of the most powerful natural antioxidants available to humans. In nature, astaxanthin is released as a defence mechanism crucial for survival against attack.  OUR ASTAXANTHIN SUPPLEMENT We source our astaxanthin naturally from algae. This enables us to offer a unique oil based health supplement that is in the perfect state to be absorbed into the body. Our natural sourcing enables us to offer an astaxanthin supplement that is suitable for both vegetarians and vegans. WHERE DOES OUR ASTAXANTHIN COME FROM? Our astaxanthin is AstaPure® oleoresin extract from Haematococcus pluvialis microalgae. It is natural and suitable for vegans. WHAT DOES ASTAXANTHIN DO? Vitamin E contributes towards normal: Protection of cells from oxidative stress.