Once the guys behind Vita Coco experienced the sweet taste of coconut and discovered how ingrained it was in Brazilian life, they set themselves a mission to bring it back home for the rest of us to enjoy. Coconut oil has been used for centuries to cook and bake, as well as nourish hair and skin. This high-quality coconut oil is 100% raw, extra virgin and cold pressed from organic coconuts. It makes a perfect cooking oil and can moisturise dry skin and hair – which is why people swear by it! The extra virgin label is an indicator that this Vita Coco Coconut Oil is of very high quality. Chemicals must not be used to process it and it must be made with dried or fresh coconut meat for it to retain all its goodness. What are the benefits of Vita Coco Pure Coconut Oil? Coconut oil can hydrate your skin and hair: applying coconut oil to the skin and hair can leave them feeling smoother, softer and more hydrated. Dairy free, vegan, gluten free and organic.