O3 - Highly concentrated & pure fish oil capsules - 120/180 capsules Highly concentrated and pure fish oil. Each serving contains 2000mg omega-3 and each batch is third party tested by IFOS for freshness and purity. Why did we make O3? Puori O3 was the first product – our hero. Our founders created the product because every time they bought fish oil, they experienced nasty fish burps, which they learned was due to the fact that the oil was rancid. They couldn’t trust other products were clean and fresh because they had no 3rd party certifications, so our founders started producing O3 fish oil and getting it certified. Why should you take Omega-3? Omega-3 is an essential nutrient which means that humans need it from the diet. Most of the population don’t get enough to balance the high intake of omega-6 in the typical western diet, resulting in inflammation in the body. Ingredient story The raw fish oil is sourced from wild caught anchovies in the Pacific Ocean. Our fish is caught with FOS certified fishing methods, securing by-catch, environmental and sustainability ethics. The anchovies used are wild caught and the plant processing the oil is located right off shore, which allows for a quick processing time and secures a fresher end-product. IFOS test each batch for environmental contaminants, including heavy metals, PCBs, dioxins, furans and dioxin-like PCBs. These accumulate in fat, and oil derived from fish may therefore contain these contaminants that may have negative health effects. IFOS also measures oxidation and rancidity to ensure that the fish oil is stable and fresh for consumption.