D3 - Naturally sourced Vitamin D (2500IU) - 120 softgels Why did we make D3? We made this product because there was no natural potent dose of a high-quality vitamin D product on the market allowing people to reach desired doses of vitamin D. Why should you take vitamin D3? Vitamin D is essential for several functions in the body and we can produce it ourselves when the sunlight hits our skin. However, since the sunlight isn’t strong enough from September-March on the Northern hemisphere we cannot produce vitamin D in that period. Furthermore, sunscreen use reduces the natural vitamin D production. As a result, many people have inadequate levels of vitamin D in body part of the year and further it is challenging to get vitamin D through a typical western diet. All this results in many people developing insufficiency or even deficiency. Ingredient story The vitamin D in Puori D3 is extracted from lanolin, a natural component of sheep’s wool. The wool is gently sheared from the sheep, without harming the animal, and undergoes a purification and cleaning process. A pre-state of vitamin D is then extracted from the wool. Radiation with UV light of the pre-vitamin D forms the active vitamin D, comparable to how sunlight initiate the vitamin D formation in our skin. Afterwards, the vitamin D is mixed with organic virgin coconut oil. Vitamin D is a fat-soluble vitamin and combing it with organic coconut oil improves the absorption process as vitamin D needs fats for its uptake