. With this continuous tape you can enjoy the flexibility of creating any type of custom length label. The durable white paper tape uses direct thermal printing technology to create labels for parcels envelopes and signage for a variety of other office equipment.When it comes to buying replacement labelling tape remember that choosing cheaper non-branded products could mean that your labels are not only significantly less durable but also that your printer stops working as well as it should. With Genuine Brother Labelling Tape your labels are sure to stay put and be legible for longer..