Key Selling Points Deep natural beautiful picturesVivid shades and realistic texturesCognitive processorBreathtaking contrastContrast BoosterXR HDR RemasterAdvanced clarityXR 4K upscaling4K XR super resolutionXR Sound PositionAcoustic multi-audioVoice searchGoogle AssistantWorks with Alexa . Product Features Deep natural beautiful picturesEnjoy deep natural beautiful pictures from any angle with minimal light reflection. The advanced processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with Full Array LED panel this technology delivers ultra-realistic pictures full of life-like contrast. Vivid shades and realistic texturesSee colors that are natural and beautiful to the human eye. The cognitive processor XR enables unique display to access a wider palette and reproduce each color with the subtle differences seen in the real world. With extended hue and saturation vivid shades and realistic texture can be seen in the flowers. Even pale colors look realistic. Cognitive processorPowered by a cognitive processor XR this TV reproduces color in a way that humans find beautiful. See a wider palette of colors with an enhanced range of hue and saturation allowing natural shades and precise details to be seen even in dark scenes. Breathtaking contrastFeel breathtaking contrast just as in real life. Cognitive processor XR cross-analyzes data enhancing picture quality in the same way that the human eye focuses for real-life color and depth. With XR Contrast Booster bright areas are brighter and dark areas darker - no more details overwhelmed by shadow or lost in blown-out highlights. Contrast BoosterBy precisely balancing light output across the screen dimming some areas and boosting others XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. As bright areas are brighter and dark areas darker scenes look more real with extra depth and detail. XR HDR RemasterWith XR HDR Remaster this TV can detect each object on screen analyze its color and adjust contrast for even more realistic pictures. Object-based processing powered by Bravia XR takes precision to a whole level by adding adjustment of hue saturation brightness motion vector bandwidth and more. The result is exceptionally real scenes with greater depth life-like textures and natural colors. Advanced clarityWhatever the content or source you\'ll enjoy entertainment in high resolution with XR 4K upscaling. Cognitive processor XR accesses a vast amount of data intelligently recreating lost textures and detail for real-world pictures. XR 4K upscalingPowered by a cognitive processor XR this TV takes 2K signals close to true 4K quality for incredibly real and immersive viewing. XR 4K upscaling accesses and utilizes a vast amount of data analyzing patterns in scenes and recreating subtle details. 4K XR super resolutionXR super resolution detects individual objects in a picture and reproduces virtually real-world textures on screen. Bravia XR processor precisely analyzes and processes data to power 4K pictures with four times the resolution of Full HD to enrich scenes with real-world detail and texture. XR Sound PositionFor an audio experience that matches how you sense the world XR Sound Position brings you the reality of sound behind the picture. Acoustic multi-audioAcoustic multi-audio includes sound-positioning tweeters at the back of the TV that enable sound to follow the action for a truly immersive experience. Voice searchFind your favorite content faster than ever using the power of your voice. With voice search there\'s no more complicated navigation or tiresome ty