King of Shaves AlphaGel Shaving Gel Antibacterial with active skin cleansing and spot control ingredients employs SSE,amptrade v2.0 of King of Shaves unique Skin Surface Enhancing technology, with DDSamptrade Dual Delivery System that helps protect, moisturise and lubricate your skin throughout the shave giving excellent razor performance and glide. The antibacterial formula helps clean your skin leaving your face smooth and supple. Ideal for sensitive problem skin. The low foam formula means you see exactly where youre shaving perfect for avoiding problem areas, shaping sideburns and goatees. Directions For best results use as part of the King of Shaves PSPamptrade Prime, Shave, Protect regime. PRIME Shave during after warm bath or shower and wash your face with King of Shaves Antibacterial Face Wash. SHAVE Squeeze a generous amount of AlphaGel onto hand and massage into wet beard. Using a sharp blade, shave carefully in direction of hair growth taking special care around the sensitive neck area. Rinse the blade frequently. PROTECT After shaving, thoroughly rinse off, pat dry and protect skin with a King of Shaves Balm or Moisturiser.