What it is Discover Rouge Dior Ultra Rouge, an ultra pigmented lipstick for 12hour wear with a luminous, semimatte finish. This hydrating lipstick combines comfort with the impact of intense, saturated colour. Except shade 001.Rouge Dior Ultra Rouge is the first incredibly longwearing lipstick with the comfort of a lip ink at Dior a true revolution in the history of lipstick. Ultra Rouge offers a lightweight, ultracomfortable formula and all the colour of a highpigmentation lipstick. The colours impact is bold with a luminous, semimatte finish for incredible sensoriality and hydration. Except shade 001.Rouge Dior Ultra Rouge delivers high colour impact and wear for up to 12 hours. Colours are ultrasaturated thanks to a high concentration of pigments. Wearing Ultra Rouge delivers an incredibly light sensation on the lips, combined with the comfort of the formula.Always at the cutting edge, Dior challenged its research department to combine the desire for dazzling colour with the need for longlasting comfort. The fruit of long research and indepth scientific studies, Rouge Dior Ultra Rouge is the first lipstick by Dior composed of a polymer combined with a plantbased oil to deliver absolute hydration and comfort, along with 12hour wear with no tight or dry sensation.