It is inspired by Brit Pop, the musical movement that conveys the values of the Beat Generation, to revisit the codes of the label in a contemporary key and transform it into the icon of modern British appeal, Burberry The Beat. Feminine, sexy and vibrant reveals a floral and woody bouquet that is born with flashes of bergamot, rose berries and cardamom announcing a noble heart that revisits the iris in a very British way thanks to the Ceylon Tea and a sensual sillage, wise alchemy of moss, cedar woods and vetyver. To pack a pack in perfect Burberry style, decorated by a decidedly high-tech metal chessboard, which combines tradition, modernity and youth.