It is Rooney Mara, the Oscar-nominated actress for the role of Lisbeth Salander in the Hollywood version of Men who hate women, the testimonial of Calvin Klein's new female fragrance, Downtown. Shot by David Fincher, world-renowned director, the black and white commercial, set in New York, tells the story of a young woman who lives in her world, breaking with everything that is 'predictable'. A self-confident, metropolitan woman who always remains true to herself. \"DOWNTOWN Calvin Klein is a fragrance designed for women who live by their rules,\" said Catherine Walsh, Senior Vice President, American Fragrances, Coty Prestige. \"The campaign shows a woman with an original 'downtown' mentality, who follows an authentic lifestyle and is opposed to expectations. Created by Ann Gottlieb of Givaudan, Downtown is a sweet floral-woody fragrance. It opens with fresh notes of lemon, bergamot, neroli, green pear and \"aquatic plum\". In the heart, the gardenia petals blend with pink pepper and violet leaves. Finally, the base is a mixture of incense, vetiver, and musk. The soft floral notes are perfectly balanced by the feminine woods. This gives this modern fragrance a unique touch and an unexpected character.