A \"Miss\" for Salvatore Ferragamo. This is the name of the new fragrance of the Italian fashion house. A name that evokes all the beauty and elegance of a young woman, refined, fresh and full of life. Authentically Italian. The scent has given accents between the flowery-oriental and the fruity, it is sophisticated, fresh and bold. Effervescent and lively hints of currants and fresh pink pepper combine with the naturalness of green vegetable notes. Petals wet with dew, fresh and elegant jasmine, pink and pink peony with its elegant femininity give life to a creative floral arrangement. The delicate sweetness of the panna cotta, combined with moss and intriguing woody patchouli notes, evokes a lively and inebriating elegance with an Italian flavor. Signorina's bottle expresses a refined grace, with its squared design that refers to a precious box. In the upper part, the bottle has a grosgrain reinterpretation of the Vara bow in two bright shades of pink. A rose gold sphere completes the creation giving it a touch of irony. Pink gold also dominates the outer packaging, decorated with bright frames. The Salvatore Ferragamo logo, engraved in relief on the lid, seals the box. To launch the Signorina market, Salvatore Ferragamo chose an exceptional testimonial: the top-model Bianca Balti. Feminine, fresh and with a strong personality, it is the perfect interpreter of the fragrance. Bianca is the protagonist of the advertising campaign, which tells a story of love between a boy and a girl, romantic and slightly mischievous. The campaign, created by the Onirim agency, bears the signature of director Sonia Sieff and photographer Mikael Jansson. The right fragrance for young contemporary women, creative and even a bit daring.