Most used Ice Pack at the moment! European bestseller! Temporary 50% discount! Cold therapy causes immediate pain reduction and reducing of swelling. Warmth therapy increases blood supply and reduces pain and muscle stiffness.    The Novamed Ice Pack / Hot & Cold Pack can very easily be cooled in the freezer, warmed up in warm water or very short at the lowest temperature in the microwave. Warmth therapy can be applied when suffering from chronic pain with no signs of acute inflammation, and also has a very calming and relaxing effect when feeling tense. Cold therapy can be applied after acute injuries, pain and other sports injuries. Causes instant pain reduction and counteracts the swelling.