\"Jack N\' Jill is the brainchild of a pharmacist husband and genius wife who share a paranoia about harmful children\'s products. Dissatisfied with the available options, they set out to formulate the safest, most effective & yummiest toothpaste for their kids and yours.Jack N\' Jill Natural Toothpaste is Aussie made, completely safe to swallow and comes in five varieties of certified organic flavours; raspberry, banana, strawberry, blueberry & blackcurrant.They also have certified organic calendula and xylitol (a natural cavity fighter).\"