About Me: Firm, Smooth And Hydrate Your Skin With Anew Platinum Day Lifting Cream, Our New And Improved Formula With A Dual Collagen Boost For Results In 2 Days. Enhanced With Added Protinol Technology, It\'S Clinically Shown To Increase Skin\'S Moisture Immediately*, And Help Reactivate Your Skin\'S Own Elastin Production By 53% In Just 2 Days**. Product Specification: • Dermatologically Tested. • Formulated With Protinol Technology And Paxillium Technology. • Spf 25 Broad Spectrum Uva/Uvb Protection. How To Use Me: Once Daily, Every Morning, Gently Smooth Over Cleansed Face And Neck In An Upward And Outward Motion, To Leave Your Skin Firm, Smooth And Hydrated. *Based On A Clinical Efficacy Study. **Tested On Skin Cells.